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Masaar: A pioneering development in sustainable luxury living

Construction on the 986 homes in the second and third phases of Masaar is currently underway and will be completed by the end of this year

Masaar: A pioneering development in sustainable luxury living

UAE, synonymous with architectural marvels and opulent skylines, is rapidly transforming its real estate landscape. In recent years, the Emirate has not only embraced innovation and luxury but has also emerged as a global leader in sustainable development. After all, in the realm of real estate where assets are long-term investments, inaction on environmental issues can have significant financial, environmental, and social consequences.

As the world’s focus intensifies on sustainable practices, the UAE is leading the way in environmental conservation by being the first Gulf country to ratify the Paris Climate Accord. It has committed to reducing emissions in all economic sectors by 2030 and aims to achieve Net Zero by 2050, making it the first in the region to do so.

Hence, it would not be wrong to say that the UAE is not just creating buildings, but designing neighbourhoods that consider both, the environment and needs of its residents. Masaar by Arada stands out as a prime example of this movement, showcasing high standards in sustainability, liveability, and environmental design.

What’s so unique about Masaar?

Launched in 2021, the upscale forested villa community in the Al Suyoh district of New Sharjah prides itself on innovative and nature-inspired designs, which promote mobility and active, healthy living for residents and visitors. The community is conveniently located near Tilal City, Sharjah Mosque, and Nasma Residences by Arada. It offers easy access to Emirates Road and Mleiha Road, and is a 15-minute drive from Sharjah International Airport and 20 minutes from Dubai International Airport.

Aerial view of Sendian, the first phase at Masaar

All homes at Masaar are located within a few minutes’ walk from Masaar Central, the community hub which features ample entertainment, leisure, wellness and fitness facilities along with direct access to Masaar’s signature forested landscape, outdoor amphitheatre, children’s waterplay area and a skate park. Additionally, the central precinct offers family-friendly entertainment, sports, and dining options, such as the Zad food truck district, and an events space for residents to explore and enjoy.

Exterior of 5BR Sendian Park Villa

“Each home at Masaar has been designed to bring the nature-filled surroundings inside the house, while ensuring the privacy of its residents. Characterised by straight lines that complement the organic landscape around the home, the architecture of each unit has been designed to provide a continuous flow between outdoors and indoors, using floor-to-ceiling glass. Every home has direct access to leafy parks and will also incorporate natural features such as trees into its design,” says Ahmed Alkhoshaibi, Group CEO of Arada.

The ‘path’ to transformation

Masaar, or ‘path’ in Arabic, has been wisely designed to enable residents to transform their lives by encouraging healthy living in harmony with nature. The signature feature of the upscale mega-residential woodland Masaar community is the ‘green spine’, a forested and lushly landscaped and walkable route that links the six gated districts of the 19 million square foot development.

The green spine at Masaar

With over 70,000 trees, Masaar’s green spine will be activated by footpaths and a range of sporting facilities, all hosted in a safe, serene and nature-filled environment. Residents of the 3,000 villas and townhouses in Masaar will enjoy a peaceful yet world-class living experience, with acres of green space allowing for forest walks, picnics, running, cycling or meditation.

Aerial view of Saro at Masaar

“We promised that Masaar would set a new standard of living for both Sharjah and the UAE, and today we are immensely proud to be able to deliver on that promise, welcoming the first homeowners into this wonderful community,” Alkhoshaibi mentions with a big smile.

To enhance the quality of life

The first 430 homes in the Sendian district of Masaar have been completed, marking significant progress in the megaproject. The development is coming together exquisitely as construction continues at a fast pace. “Construction on the 986 homes in the second and third phases of Masaar is currently underway and will be completed by the end of this year, and we’ve just awarded contracts for the fourth phase. We’ll award contracts for the final two phases by the end of the second quarter of 2024 and our goal is to have all 3,000 homes at Masaar fully completed by the end of 2026,” states Alkhoshaibi.

Front view of 5BR Forest Signature Villa at Azalea

Active, and healthy living is a hallmark of Masaar, and the Masaar Track was completed and delivered a few weeks before the first phase of Masaar, Sendian was completed, allowing the first residents to be able to enjoy this amenity from the first day they moved in.

“In addition to the vast woodland throughout the community, a key amenity is Masaar Track, a professional 6.6-kilometre looped cycleway that runs through the woodlands on the outskirts of the master community. Masaar Track features three brightly lit underpasses and one bridge, and is open 24 hours a day. Masaar Track is complemented by the inclusion of The Loop, a cycling hub that incorporates a bike rental shop, a maintenance outlet, and a café,” explains Alkhoshaibi.

A green and smart future

The importance of trees and green landscaping in Masaar cannot be understated, as they are essential to the overall aesthetic and sustainability of the area. Hence, concentrated efforts are taken to ensure that these areas are nourished in a sustainable and environmentally friendly manner.

Rear View of Saro Forest Signature Villa

According to Alkhoshaibi, to conserve water, Masaar’s green spaces are irrigated with recycled water from the community’s onsite treatment plant. Water distribution is also undertaken by a state-of-the-art irrigation system that reduces the amount of water required and also monitors any leaks or losses in the system. Forested areas at Masaar are grown using a mixture of species native to the UAE as well as lush plants and trees, which create a micro-climate that contributes to a reduction in overall temperatures, thus reducing cooling costs within the community.

Technology plays a crucial role in ensuring security, safety, and improved water treatment in Masaar. Smart features are integrated into every Masaar unit, providing remote access, climate control, and lighting control as standard features.

Adventure playground at Masaar

“Each home at Masaar comes equipped with smart home features as standard, which include climate and lighting controls. These features not only make residents’ lives more efficient and convenient, but they also save money and have a beneficial effect on the environment as well. Additionally, advanced water treatment technologies will soon be deployed to ensure the provision of clean and safe water for residents, contributing to a healthier living environment. These technological advancements not only enhance the quality of life for residents but also reinforce the overall sustainability and efficiency of the Masaar community,” he reinforces.

Ahmed Alkhoshaibi, Group CEO, Arada

Arada is also investing in a major new research and development (R&D) facility in Sharjah through a joint venture agreement with Hungarian water tech firm Biopolus, Sharjah Research Technology and Innovation Park (SRTIP), and Metito.

“The partnership aims to develop and implement upgraded versions of the existing Biopolus organic water treatment technology. The long-term vision for the R&D facility is to create an improved ‘Biopolus 2.0’ version of the technology and establish Sharjah as a global hub for this process. We are currently building a water treatment plant to treat, recycle and produce treated water for irrigation purposes, utilising the Biopolus Metabolic Network Reactor (MNR) technology. Upon the success of this promising R&D project, we intend to replicate the technology for Masaar and other communities and significantly raise sustainability standards for developers in the region,” explains Alkhoshaibi.

A shift from traditional notions

According to a report by property consultancy firm JLL, sustainability is emerging as a key focus area in the UAE’s real estate sector. The report highlights that over 80% of investors prioritise sustainable urban planning, and over 70% of foreign investors are willing to pay a premium for green projects.

Interiors of 5BR Sendian Park Villa

Additionally, sustainable initiatives like mixed-use communities and pedestrian-friendly streets can lead to higher rental yields and property values. Moreover, UAE’s real estate sector is projected to reach $710 billion by 2024. By implementing green practices, the sector can help the country achieve its carbon emission reduction goals and potentially increase the GDP by $1 trillion by 2050.

Masaar track is open 24 hours

So, developers who launch sustainable community-centric developments with world-class amenities will not only cater to a variety of consumer preferences and lifestyles, but also reshape the UAE’s real estate landscape, adhere to both regional and global green objectives, and inject added value to the country’s economy as a whole.