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For Wriver, the future of high-end furniture runs bright and fast

High-end furniture manufacturer Wriver on its journey to global expansion and commitment to design excellence

In the heart of Downtown Design, where avant-garde design rubs shoulders with luxury and industry, Wriver, a high-end furniture manufacturer based out of Gurugram, India, is getting ready to make waves with its foray into the GCC’s ultra-luxury segment.

Sajal Lamba, one of the co-founders, shared insights into Wriver’s journey, highlighting the brand’s focus on global expansion and commitment to design excellence.

With a strong presence in India, Wriver is strategically expanding its global footprint. Lamba expressed enthusiasm about participating in Downtown Design, considering it a pivotal platform for Wriver to establish itself as a global brand. He emphasised the geographical advantage of Dubai, being a central hub that attracts key clientele from Europe, Russia, India, and East Asia.

“Dubai has become a global shopping hub, and it is perfectly placed geographically. It’s very easy for us to reach global markets through Dubai,” said Lamba, underlining the significance of this launchpad for Wriver’s international aspirations.

Designing for a global audience

Traditionally, India has been recognised more for its manufacturing prowess rather than design innovation, Lamba acknowledges; however, Wriver aims to challenge this perception by positioning itself as a design-centric company. Lamba shared that Wriver’s products “are not just ‘Made in India’ but also ‘Made for the World.’

To achieve this, he says the company created a design studio to accompany its manufacturing operations, equipped with top-notch design collaborators and reflecting the brand’s commitment to achieving the highest quality and design standards. Lamba sees this as a transformative step, allowing Wriver to compete on a global scale in terms of innovation as well as production.

Lamba also considered the stereotype of lower cost and quality associated with products made in India, noting a shift in global perception. He attributed this change to India’s significant advancements in technology and manufacturing quality, conceding a gradual change in mindset but stressed the need for global platforms like Downtown Design to showcase India’s capabilities in the luxury furniture sector.

Timeless design in a changing market

Addressing ever-evolving design trends, Lamba emphasised Wriver’s two-decade experience in the luxury furniture segment. He revealed that Wriver launches five collections across different categories annually, ensuring a vast and diverse range of designs.

Lamba also stressed that standard customisation is a key aspect of Wriver’s offerings, allowing clients to choose from a wide array of options without compromising on the design’s integrity.

“Our collection is vast, and is self-designed without direct inspiration,’’ Lamba mentions, highlighting the uniqueness of Wriver’s design approach.

But with so many collections and verticals, how does Wriver hone in on what matters?

Dubai has become a global shopping hub, and it is perfectly placed geographically. It’s very easy for us to reach the global markets through Dubai”

Sajal Lamba, Wriver co-founder

Acknowledging the industry’s trend of specialisation, Lamba explained Wriver’s approach to maintaining focus while offering a comprehensive range. Wriver’s seven manufacturing plants in India each specialise in a different aspect of production, ensuring expertise and sharp focus on quality.

As Wriver prepares to open its upcoming showroom in Dubai’s Umm Al Sheif, Lamba shares the impact of the Middle East on the brand’s designs. While the showroom is still under construction, Wriver has already received inquiries from the region, indicating a growing interest in the brand’s offerings.

“There are a lot of people not only from UAE but also from Saudi and Oman who have contacted us. They felt that this furniture is as good as the Italian and the German furniture,” said Lamba, expressing satisfaction with the positive response from the Middle East.

Sustainability and future plans

Lamba acknowledged the growing importance of sustainability in the furniture industry, sharing that Wriver is taking steps towards being more sustainable by adopting water-based wood coatings and incorporating reclaimed wood. While these initiatives are in progress, Lamba acknowledged that there’s more work to be done to achieve complete sustainability.

Customisation and bridging the gap

Having started as a customised furniture venture through parent company Alsorg Interiors, Wriver understands the importance of customisation.

Lamba explained that Wriver’s design studio aims to bridge the gap between clients, architects, and manufacturing partners. With a framework of standardisation and expansive range of options, Wriver provides clients with the flexibility to personalise their furniture without compromising on design.

Future trends in luxury furniture

In Lamba’s view, the future of high-end luxury furniture is bright. With increasing disposable incomes globally, people are seeking not just opulence but also comfort and convenience. Trends such as home offices have emerged, reflecting a shift in lifestyle preferences and increasingly discerning tastes coupled with design consciousness.

Lamba anticipates a continued growth trajectory for the luxury furniture industry, driven by evolving consumer demand.