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Emaar expands U by Emaar loyalty program to Bahrain

U by Emaar expands to Bahrain with Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain

Emaar expands U by Emaar loyalty program to Bahrain

U by Emaar, Emaar Properties’ loyalty programme, has expanded to Bahrain, offering members access to Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain. According to the company statement, Address Beach Resort Bahrain is a luxurious beachfront hotel with direct access to Marassi Galleria Mall, setting a new standard for luxury stays in Bahrain whereas Vida Beach Resort Marassi-Al-Bahrain is the debut of Vida Hotels and Resorts in the kingdom, providing a chic and contemporary beach resort retreat.

U by Emaar offers four tiers of membership – Black, Silver, Gold, and Platinum – each offering different privileges and perks for its members. Members can now enjoy luxurious experiences while earning and redeeming Upoints. The perks include room upgrades, late check-out, dining discounts, spa savings, and members-only experiences. Additionally, members earn Upoints for every stay and spend at the hotels, which can be redeemed for complimentary nights, dining experiences, and spa treatments at all participating venues in the region.

Mark Kirby, Head of Emaar Hospitality Group, expressing his enthusiasm about these plans stated, “We are delighted to expand U by Emaar to Bahrain, one of our key markets in the region. We welcome our members to experience two exceptional hotels that reflect our commitment to excellence and innovation. U by Emaar is designed to reward our loyal guests with unmatched benefits and rewards that enhance their lifestyle and well-being. We look forward to welcoming our members to Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain, offering them memorable and rewarding stays.”