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Crafting Luxury: For Orvi, luxury and preserving heritage go hand in hand

Founder Sanjeev Agrawal shares insights into Orvi’s journey, inspiration, and its foray into the Gulf, where the value of craftsmanship is deeply appreciated

In the world of luxury handmade tiles and surfaces, Orvi stands out as a beacon of craftsmanship, melding traditional techniques like mosaic, semi-precious stone inlay, tarkashi (inlaying brass, copper or silver wires in wood), hand carving, and gold-leafing with modern design sensibilities and technology.

Founder Sanjeev Agrawal shares insights into Orvi’s journey, inspiration, and its foray into the Gulf, where the value of craftsmanship is deeply appreciated.

On a mission to preserve craftsmanship

The inception of Orvi was rooted in a mission to rescue India’s rich craftsmanship heritage from a slow decline. Sanjeev Agrawal, the founder, recalls the spark that ignited the journey, “[Travelling] around the world, I witnessed breathtaking buildings and exquisite craftsmanship. Yet, in India, this heritage was fading. Orvi was born out of the inspiration to modernise and preserve our invaluable tradition.”

Crafting with purpose

Agrawal says Orvi’s commitment to preserving craftsmanship is based on three pillars: traditional craftsmanship, modern technology, and design aesthetics. “We have over 150 trained artisans working for the company and every single product that we make has to be handmade or handcrafted to a certain extent.”

Expanding horizons: Orvi’s arrival in Dubai

Exciting news for design enthusiasts in the Middle East — Orvi is set to make its mark in Dubai with the opening of an office, soon to be fully operational. Agrawal has expressed gratitude for the warm reception, foreseeing a flourishing presence in the region.

Reviving artistic legacies: Orvi’s cultural exchange

Agrawal emphasises the symbiotic relationship between the Middle East and India in the realm of art. Traditional techniques — like inlay and mosaics, as well as tarkashi, that originated from Persia and the Middle East and found a home in India — are being revitalised. Orvi’s mission includes training artisans to breathe life into these fading skills and fostering the next generation of skilled artisans.

Downtown Design: A platform for appreciating art

As Orvi graces Downtown Design for the first time, Agrawal sees the show as a celebration of art appreciation in the region, crediting the organisers for their vision in curating the exhibitors.

He emphasises the importance of understanding the artistry behind the products, transcending mere business transactions. In Agrawal’s words, “If you’re doing a good job, the business will follow, but it’s the art that I want to be understood.”

Luxury in personal spaces: Agrawal’s Orvi favourites

On a more personal note, Agrawal reveals how he envisions incorporating Orvi pieces into his home during its currently ongoing renovation. When asked what Orvi favourites he’d include, his answer is immediate.

“One of the art forms very, very close to my heart is the mosaic form that we do. We can create any kind of design or portrait — anything, really. So I definitely want to have that in my own house.”

He’s also particularly drawn to gold-leafing and 3D carving, a product offering tailored specifically for the Middle East market’s affinity for gold.

Orvi’s future in Dubai and beyond

While Orvi is relatively new to the Middle East market, Agrawal envisions Dubai becoming a hub for expanding into GCC and Africa. Plans for a showroom within Dubai within the next year or so align with the goal of attracting clientele from Saudi Arabia, Qatar, Kuwait, and various African countries.

As the interview concludes, Agrawal expresses satisfaction with the curated brilliance of Downtown Design, extending compliments to the organisers. For Orvi, the journey continues—an odyssey of preserving artistic legacies, embracing modernity, and crafting a future where luxury meets tradition.