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Casaire: Your destination for stylish Italian furniture in Dubai

Spanning over 10,000 square feet, this exquisitely designed showroom boasts lavish interiors including lofty eight-meter ceilings, expansive floor-to-ceiling windows, and an array of pieces on display highlighting Casaire’s offering of distinct craftsmanship


Casaire, a contemporary and stylish Italian furniture and décor brand, has officially made its debut in the UAE with its one-of-a-kind showroom in Al Quoz, Dubai. Offering a range of modern indoor and outdoor furniture, the beautifully crafted pieces are perfect for those who appreciate luxury living.

Hence, on the day of the launch, we got a chance to sit with Samvit Tara, founder of Casaire and have a one-on-one chat on how he plans to utilise his expertise and experience to help clients make informed decisions.  Here are excerpts from the conversation…

Samvit Tara, founder of Casaire

Why did you choose Dubai to make your big debut?

So, this is our very first venture here in Dubai, but we come with over 30 years of experience in the industry. It all started with my mom, who used to represent major American brands like Baker, Theodore Alexander, and Maitland-Smith. When I joined the business at 26, I began introducing contemporary brands. About a decade ago, we secured the master franchise with Roche Bobois and opened three stores in India.

While we have our flagship store in Mumbai spanning 15,000ft², unfortunately, we had to close our stores in Bengaluru and Delhi due to the pandemic, but we are now looking to expand in India. However, I wanted to create something of my own after spending my career representing other brands. So, Dubai felt like the perfect place to launch my own brand.

Moreover, when we first moved to Dubai, we were surprised to find limited shopping options. It was either basic brands or high-end American brands. There was definitely a gap in the market. Besides, it’s interesting to see the shift towards more contemporary architecture. This change in the market also inspired us to launch our store here.

What does Casaire offer to its customers?

Featuring iconic brands like Varaschin, Cierre, and Potocco, our store has a perfect mix of modern style and grace. We pride ourselves on offering top-notch service, with over three decades of connections with premier European factories. After you make a purchase, we provide affordable shipping, seamless logistics, and in-home delivery and assembly. Our standout feature is our design service, where we offer customisation options, technical support for designers, help with furniture selection, and ongoing support for all your design needs.

What’s the biggest USP of Casaire?

If you’re in the market for Italian-style furniture that embodies quality and comfort, look no further! We are in the mid-high segment, perfect for those seeking Italian flair without breaking the bank. Our mood boards are here to help you visualise your space and make suggestions tailored to your taste. Plus, we believe in providing an experience, not just a product.

Each Casaire collection, meticulously curated for Dubai and the Middle East, is a testament to Italian craftsmanship and the exclusive badge value of MADE IN ITALY. Embracing design legacies that have withstood the test of time, we seek to introduce the local community to these unwavering design and craft excellence standards.

What are your future plans?

We’re looking to grow even more, and we’re considering expanding to Riyadh first. We might also set up in Abu Dhabi down the line.