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Aldar Properties ‘Athlon’ sells out in 48 hours, generating $1.1 billion in sales

Buyers from India, China, and Jordan were among the top three nationalities driving sales in Athlon

Aldar Properties ‘Athlon’ sells out in 48 hours, generating $1.1 billion in sales

Aldar Properties has sold out the first two phases of its active living community, Athlon, within 48 hours of launch, earning $1.12 billion (AED 4.1 billion) in sales. Athlon is being developed in partnership with Dubai Holding, and it is the second joint venture project between the two companies, following the success of Haven by Aldar launched in late 2023.

Aldar sold over 1,000 villas and townhouses in Athlon, with 81% of sales coming from expatriate residents and overseas buyers. Buyers from India, China, and Jordan were among the top three nationalities in terms of sales volume.

Female buyers made up 21% of sales for Aldar, with males accounting for 79%. The majority of buyers (65%), were under the age of 45, showing a trend towards active and community-oriented lifestyles among younger individuals. Additionally, 82% of buyers were first-time purchasers of Aldar, indicating a growing customer base both locally and internationally.

Commenting on the sales performance, Jonathan Emery, Chief Executive Officer at Aldar Development, mentions, “The launch of Athlon has been a resounding success, generating Aldar’s highest ever sales figures at a development launch with two days of intense sales in the UAE and overseas. Our customers, both locally and internationally, indicated their desire to invest and live in communities that are designed for active lifestyles and wellness, and we have delivered that in abundance at Athlon. The sales performance gives us great confidence in launching further residential concepts in Dubai soon.”

About Athlon

Athlon, named after the Greek word for ‘place of contest’, is a carefully planned community centred around a central park. In addition to the main park, there are four other themed parks—Adventure, Play, Wellness, and Valley. The community will also boast seven clubhouses, providing dedicated areas for fitness and social activities. With over 10 kilometres of tracks and trails, residents can easily engage in activities like jogging, cycling, roller-skating, and functional training. The cycling loop even connects directly to Al Qudra’s famous track, offering ample opportunities for outdoor recreation within the community.

The development will be situated in a prime location next to Global Village. It will be characterised by a seamless integration of interactive green spaces, combining athletic areas with green walkways and lively parks. The community will also offer tailored activities for people of all ages and interests.

Aldar launches Athlon: Dubai’s first active living community

From activities that push limits to those focused on well-being, sports, play, and gathering, the entire emotional and psychological spectrum of wellness has been carefully considered throughout Athlon, for the benefit of its residents, visitors, and workers. Experiences promoting movement, energy, clarity, flow, and balance can be found woven throughout the natural landscape, in addition to state-of-the-art amenities, including a vibrant café, rejuvenating massage rooms, luxurious Jacuzzi, soothing sauna, serene yoga room, state-of-the-art gym, and an imaginative kids’ playroom.

In line with Aldar’s commitment to sustainability and achieving its net-zero targets, Athlon will be developed with an emphasis on efficient and low-carbon design principles. This approach will be supported by the use of locally sourced and low-carbon materials, as well as the adoption of responsible and green construction practices.

The development has achieved LEED Platinum pre-certification, incorporating features such as energy-efficient and water-saving fixtures, electric vehicle charging facilities, smart waste disposal systems, and convenient access to public transportation. Athlon has also achieved a two-star rating from Fitwel—the world’s leading certification system committed to building health for all—further enhancing the community’s social value by promoting health, well-being, and active lifestyles.